http://money.cnn.com/2006/02/21/magazines/fortune/mostadmired_fortune_ge/index.htm

1 General Electric    2 FedEx
3 Southwest Airlines   4 Procter & Gamble
5 Starbucks     6 Johnson & Johnson
7 Berkshire Hathaway   8 Dell
9 Toyota Motor     10 Microsoft
11 Apple Computer    12 Wal-Mart Stores
13* United Parcel Service  13* Home Depot
15* PepsiCo     15* Costco Wholesale
17 American Express   18 Goldman Sachs Group
19 Intl. Business Machines  20 3M

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Abraham Lincoln once said, "Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing."